Arla is a cooperative, which means that it is owned by the farmers who supply the milk. This means that they have a direct say in how the company is run and how the profits are shared. They also have a strong commitment to animal welfare, environmental sustainability and quality standards.
The advent of an online marketplace tailored for farmers who are members of cooperatives has far-reaching implications. It's not merely a platform for buying and selling; it's a mechanism for community-building, sustainability, empowerment, and innovation.
